Place your brands

Winning more new customers is no random spin of the wheel. Contextual advertising places your brand in the hands of those people most interested when it makes sense to them.

Contextual advertising seeks to be meaningful and relevant to the viewer. That is why it is effective.

In the 1993 movie "The Firm" Tom Cruise hands Gene Hackman a Red Stripe beer. It was a perfect product placement. The action was taking place in the Cayman Islands and Red Stripe was brewed in Jamaica. You could barely see the bottle or the label. It was on screen for less than a second.

Sales for Red Stripe double.

So what happened?

The Red Stripe was just so natural in the scene. It was contextually relevant. What it also did was to put a notion in your head. And the next time you went for a beer, Red Stripe reminded you to feel like a big shot in the Caribbean.

And people bought more.

Digital advertising happens on billions of small screens not the big screen. This gives advertisers unprecedented opportunities with millions of different venues on which to place their ads. The challenge is to place your brand in context where it can have the greatest impact.

SearchBox specializes in placing your message in context when it is viewed online. This helps viewers make mental connections between a moment in their life and your brand.

With so many different distribution outlets, your brand just might land on the right spot and appear next to some really big names. YouTube is the largest video provider on the planet with over eight billion hours watched per day. It is a trusted brand.

CoComelon (formerly ABCkidTV) is a place where kids can be happy and smart. They are dedicated to creating quality, educational videos especially for kids under six that can help them learn all about letters, numbers, shapes, colors animals, and so much more. CoComelon is published on YouTube where it is a top 20 channel with over 31 million subscribers. YouTube helps CoComelon by providing advertising space on their channel and allowing advertisers to buy it.

Hampshire Pewter is a small business that makes personalized engraved pewter baby gifts. Their fine collection of baby and children's gifts turns every moment into a cherished memory. They offer intricate birthday candle holders, adorable pewter spoons, drinking cups, and engraved trinkets.

In the fourth quarter of 2018, all three brands came together for thousands of contextual moments on small screens all across the country.

Results of the Hampshire Pewter Baby Gifts display ads running on the CoComelon YouTube channel were:

• Display ad click through rate 3.66%
  

• Conversion rate 27.94%
  

The Super-Bright LED Flashlight is a popular application for your phone. It has been downloaded over 500 million times and has over 9 million reviews. It instantly turns your mobile device into the brightest LED flashlight. It even has a Strobe/Blinking Mode like those found on tactical flashlights costing $100. But you can download and use the Super-Bright LED Flashlight for free! The app contains ads.

Autoworks is an automobile repair shop and has been caring for cars and the community for over 40 years. They are located in Kittery Maine - just 3 minutes from downtown Portsmouth, NH. Autoworks services all makes of cars, most trucks, hybrids and diesels including Ford, Subaru, Mercedes, Jeep, BMW, Toyota and Dodge.

Autoworks advertises within a narrow geographic region - within so many miles of the shop. They also target people who have affinities for the types of vehicles they service, and they are in market for automobile repairs.

Guess what happens when someone in Kittery, needs a light when they lift the hood of their mini-cooper? They flip on the flashlight in their mobile phone. And chances are they see an ad for Autoworks like this:

Here is what happens:

• There are always people around Kittery who like Mini-Coopers.
  
• Some of those people are in the market for automobile repairs.
  
• When they turn on the flashlight app, the advertising network has a choice of which ad to display.
  
• The network chooses an ad that is most relevant to the user - in that moment.
  

If you would like to learn more about how contextual advertising can help your business, give us a call. SearchBox provides effective digital advertising that helps companies grow fast.