Blog Post

Measuring What Matters

Remarketing Leads Are The Key Result When Promoting Your Business

Visit Shoals Fly Fishing And Light Tackle - Portsmouth, New Hampshire

Advertising is like fishing. You keep some and you throw some back. Keepers get recorded and the best become trophies. The same is true for advertising. Advertising campaigns are casting for Remarketing Leads. And the best advertisers are keeping score.

Remarketing Leads

Remarketing Leads are those people who volunteered to spend a part of their life learning more about you. They found you AND showed interest in your story AND we can remarket to them. Now that is a keeper. Let's break this down a bit more.

1. A Remarketing Lead is a person . They are not search engines or robots, but real people.

2. A Remarketing Lead did something that indicate they are interested. That is, they demonstrated behaviors that we measured. They moved a mouse or clicked a button. They might have downloaded more information, or watched a video. They might have even signed up for a news letter.

3. A Remarketing Lead can be invited to come back . Using Internet technologies, we can try to re-engage that specific individual again. Of all the billions of people on the Internet, a Remarketing Lead has earned the right to more of your attention.

Let's say that again. A Remarketing Lead has earned the right to more of your attention.

Plot Your Success

A funny thing happens when you start keeping score. People become more focused and competitive. There is a tangible goal that they can see and influence. Here is how we report Remarketing Leads harvested as a result of our campaigns.

This simple scoreboard reports the performance and effectiveness of different campaigns over time. It is kind of like a stock chart. We use it to make decisions. Stuff like, which campaign was better.

Add More Leads To Your Business

More Remarketing Leads are key to the success of your business. If you would like more people to be interested in your product, service or brand, SearchBox can help you.

We offer effective digital advertising services that maximize the number of Remarketing Leads for your business. We are an integral part of your demand chain, working with your current website.