Blog Post
Know Like Trust - A customer journey
Achieving specific goals demonstrates where people are
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Know
Impressions trigger someone's brain to do something.
Impressions are reflections of intent.
The most powerful impression is a memory that is recalled and the person acts on it. Direct acquisition.
Like
what people did. Did they click an ad. Did they land on a page. How long did they stay? What did they do.
Trust
Goals are events that Internet users perform that help move your business forward.