Impressions Sessions and Goals
User engagement grows your business
Digital advertising provides a framework for evaluating your business model design. The framework includes structure in the form of Key Performance Indicators (KPI) and first party data that you can use to make business decisions.
Every customer must first discover that you exist. This discovery might be a referral, a search result, or a chance encounter.
Someone interested will visit your website to learn more about you.
Build a business model
We offer a simple user engagement business model that we call Impressions Sessions and Goals.
People are engaging with your online brand every day. Impressions, sessions, and goals are three key performance measures that you need to track and use to make better decisions.
Impressions
Impressions trigger someone's brain to do something.
Impressions are reflections of intent.
The most powerful impression is a memory that is recalled and the person acts on it. Direct acquisition.
Sessions
what people did. Did they click an ad. Did they land on a page. How long did they stay? What did they do.
Goals
Goals are events that website visitors perform that help move your business forward. There are lots behavioral based goals. Here are some of your favorites:
Know
Like
Trust
Today's advertising combines real-time user data and predictive analytics that allow organizations to measure and change their user experience.
More KPIs
