Blog Post

Objectivity in advertising

Understanding Your Customers' Reality

Objectivity in advertising is an attempt to uncover truths about your audience by eliminating personal biases, emotions and false beliefs.

To be considered objective, the results of measurement must be communicated from person to person, and then demonstrated for third parties, as a collective understanding.

What makes digital advertising so great is that we can measure personal engagement at scale. We can then roll up different campaigns into precise views of consensus realities.

Objectivity in advertising is an attempt to uncover truths about your audience by eliminating personal biases, emotions and false beliefs.

To be considered objective, the results of measurement must be communicated from person to person, and then demonstrated for third parties, as a collective understanding.

What makes digital advertising so great is that we can measure personal engagement at scale. We can then roll up different campaigns into precise views of consensus realities.