On page 2 of the classic book, Predictable Revenue, you find this advice:
Building a Sales Machine that creates ongoing, predictable revenue takes:
1. Predictable Lead Generation, the most important thing for creating predictable revenue.
Blog Post
Predictable Leads
The Most Important Thing For Creating Predictable Revenue
If you are looking for a scalable, repeatable process for harvesting leads, then you have come to the right place.
Above The Funnel
People are buzzing around the Internet every day. Some of them are doing things that are relevant to your sales process.
- They are interested in your offers
- They are researching problems that you solve
- They are in-market for your solution
- They look just like your best customers
All of this is happening away from your website. People are not aware of your brand. They are above your sales funnel.
There are also the people who did stop by your website, got what they needed and left. They ignored the pop-ups, chat-bots and forms. They learned something about you but you didn't learn anything about them. These people are further along in their sales journey - but they are still Above The Funnel.
The challenge is to identify, capture, and channel Internet user energy above your sales funnel and turn it into Leads.
Impressions Sessions & Goals
Our process is to reach out onto the Internet and
- Gather audiences
- Measure their behavior
- Segment them into highly qualified leads.
We then work the leads, building brand awareness and cognitive recognition.
Harvesting Leads
People stop and take time out of their day to learn more about you are more valuable then purchased lists. They volunteered to do something with your website and they demonstrated what they were interested in.
They have earned the right to more of your attention. Through their actions, each one has become a real, tangible, actionable Remarketing Lead.
We measure and report our results and plot them like a stock chart.
